Module 2.3 – Bundled together

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Bundling is a marketing concept where complementary goods and or services are collated and marketed at a sale price that seemingly appears to be lower than the collective price of the individual prices (businessdirectory.com). For libraries, bundling seems to proliferate among the educational sector as a system of obtaining a range of resources (either print or online) to booster up the collection of the library (som.yale.edu).  For a regular fee, retailers or providers, provide a range of resources that would appeal to a majority for a ‘reduced’ cost. In theory, bundling can be cost effective as the prices are lower due to the group discount and there usually is a range of sources. In reality there are a host of possible problems that can affect the quality and breadth of a library collection.

 As a high school library servicing students from years 7-12 we have access to databases to ensure our students are able tor research.  Like many other colleges and universities around the world, we have subscribed to a ‘BIG DEAL’ journal package. Machovec (2014) surmises that the advent of the internet and movement of journals from print to digital has lead publishers to creating “packages either in subject collections or as complete sets”.  To put it bluntly, its a ‘one size fits all’ that has a fixed fee and the lure that one can easily forecast into future budgets with its often temporary price-cap time period (Frazier 2001). Carson and Pope (2009) point out that licencing thus pricing is a major issue as should a library decide against a subscription or part of a subscription, it could lead to complete lack of access to both “previously subscribed or future content” (Carson & Pope, 2009).  This can have ramifications as libraries will be unable to provide the much needed access that is required by Freedom of Information Act 1982 (OIAC, n.d.).

 The other issue with online journal bundling is that often essential or important journals are aligned with weaker and irrelevant titles and the library is unable to disentangle and separate the wheat from the chaff.  The follow on from this ‘equality’ among journals is that lower quality ones continue to thrive as their sales targets are being met. Additionally, the seemingly successful low quality journal continues to thrive and newer, more astute publications often struggle to compete with them as they are not affordable once the libraries pay out their fee for a Big Deal package.  Market control much? Libraries and librarians are unable to supply their local community with materials that are relevant to them. (Machovec, 2014)

 With print books ie from Lamont books or Australian standing orders, books are preselected by the retailer and then sent to the schools for their perusal.  In our school, we have Standing orders and Lamont sends over books intermittently for our perusal. What we have noticed is that all the books sent over are rarely read by our student population.  Granted that there would be a few books that appeal to the demographics at our school but the majority just move to the shelves and become attractive dust catchers for the rest of their life till Marie Kondo appears.  We have also noticed that controversial books and challenging books are not always in the order and we often have to go and order them separately from booktopia.com.au or bookdepository.com to add balance. This why bundling of library resources does not always work as the only source of material for a collection.

 As a school library, we are mandated by ALIA’s tenants that our collection suits our students and staff.  Breeding (2019) points out that library staff “should be able to evaluate and acquire preferred products in each category and not be locked into a bundle”. We know what our students want and need, it feels that our collection should be based upon the ‘wants and needs’ of our community.  It appears that bundling, whilst a cheaper option up front, may not be necessarily the best.


References

Business.dictionary.com (N.D) Bundling. Retrieved from http://www.businessdictionary.com/definition/bundling.html

ALIA (2016) Guidelines, standards and outcome measures for Australian public libraries. Retrieved from https://read.alia.org.au/sites/default/files/documents/guidelines_standards_and_outcome_measures_for_australian_public_libraries.pdf

Breeding, M., (2019). Discovery Services. American Libraries. Jan/Feb2019, 50 (1/2), p71. Retrieved from http://web.b.ebscohost.com.ezproxy.csu.edu.au/ehost/pdfviewer/pdfviewer?vid=8&sid=dc4a076e-7901-44ba-aceb-c3fe854d74bd%40pdc-v-sessmgr05

Frazier, K. (2001). The librarians’ dilemma: Contemplating the costs of the ‘big deal’. D-Lib magazine, 7(3), 1–9. doi: 10.1300/J123v48n01_06

Machove. G., (2014) Consortial and the future of the big deal journal packages. Journal of Library Administration. Oct2014, 54 (7), p629-636. DOI: 10.1080/01930826.2014.96403.

OIAC (N.D) Freedom of Information Act 1982.  Retrieved from https://www.oaic.gov.au/freedom-of-information/rights-and-responsibilities

Module 1 – Library Collections

I discovered a new word today. Tsundoku, according to Macmilland Dictionary (2017) is the habit of purchasing and piling up books that never get read.  This seems rather wasteful when most libraries are suffering major budgetary concerns to waste precious funds on resources that are rarely used. Unfortunately in many school libraries the two biggest curriculum resourcing issues are that staff and students under utilise the resources followed quickly by funding pressures  (SCIS 2014).

I know at my school, we have an impressive 100 000 print copies of books plus additional eResources such as Wheelers ebooks, online databases, newspaper subscriptions and access to Clickview for interactive videos.  It is disappointing that even though our library is so well resourced, teachers and students seem to prefer to use google and youtube instead of accessing information from our library catalogue.  It seems preposterous to me that many of the school community were unaware we even had a library management system.  Their ignorance of the platforms we have in place, could extrapolate to acknowledging that lack of resource usage is proportional to the ability of the staff and students to use the OPAC system to identify and select resources.  

Something needs to change.  But what? The library collection development policy at the school endeavours to create a balanced collection that promotes teaching and learning as its primary goal.  Other aspects such as catering to diverse learners and fitting into the budget are also relevant. All the physical and digital assets meet the policy guidelines, which is why we have this policy but what is the point if they are under utilised? What else can we do in the library to promote our resources to the staff and students?  What can we do to remind them that we are not practitioners of Tsundoku?

I was musing about this problem when it occurred to me that many libraries fail in promoting their resources and capabilities.  How were the staff and students going to know about new or fabulous resources in the school library? How would we remind them of what is held within and what can be accessed?  It was then i remembered this post from Hamm (2016) who sends newsletters out to the faculty regularly advising them of the new and popular resources within the library. This idea seems magnificent to me as our school has several teachers who had no idea that we even subscribed to databases.  Their looks of pleasure and interest peaked when I explained how they could access with ease them from both work and home with just their device and password.  A quarterly newsletter published on the staff page of the school intranet would greatly improve our circulation at little cost to the library itself.  

So with these thoughts in mind I thought that for my particular independent high school library in the ACT there needs to be certain parameters necessary before a resources are added to the collection.

Firstly the information source MUST match the needs of the learning community.  It seems superfluous to point out that a resource is unlikely to be used if it is not relevant to the teaching and learning needs and must meet learning outcomes.  The next step is to ensure that the learner traits are accounted for. We have a wide range of student learning ‘attributes’ ranging from varied literacy levels, physical and mental handicaps that need to be catered for in a variety of formats to ensure equity is maintained for the entire student body.  One thing in particular our school library has done is acquire graphic novels of most of the major literature texts.  With many students of varying literacy levels and acknowledging our ‘reluctant’ readers still need to be able to engage with the text, we are trialing out graphic novels in print forms in several titles including classics such as Macbeth, Hamlet, To Kill a mockingbird and the Diary of Anne Frank with the student body.  Our Inclusive Education Team informs the library staff which students have been identified with low literacy levels and then these students are provided with audio books on an iPod as well as the physical text for their class work.  For our reluctant readers, graphic novels are popular as the combination of the text and imagery holds greater appeal. The inclusion of these texts has bolstered up our borrowing rates and appears to help students understand the task ahead.  We have also recently added Wheelers elibrary to our catalogue.  This has not been as popular as predicted but has provided access to resources for our vision challenged students.  Due to the nature of the licensing, only two ‘copies’ of a book can be ‘borrowed’ out at any particular time and this is restrictive with class texts.  The last consideration mentioned by Hughes-Hassel, S & Mancall (2005) is budget. Resources must fit within the budget in order it to be a viable purchase for the school.  We are very lucky in our school to have a principal that values education and our library budget is consistent.

We need a shift in attitude from Tsudonku.

References

Australian School Library Association / Australian Library and Information Services Association. (2001). Learning for the future. (2nd ed). Carlton South, Vic.: Curriculum Corporation.

BBC News (2018) Tsundoku: the art of buying books and never using them. Retrieved from https://www.bbc.com/news/world-44981013

Department of Education and Children’s Services, Government of South Australia. (2004). Choosing and using teaching and learning materials: guidelines for preschools and schools. Hindmarsh, South Australia : DECS Publishing

Hamm, S (2016) Library newsletters. Retrieved from https://www.teenservicesunderground.com/library-newsletters/

Hughes-Hassell, S. & Mancall, J. (2005). Collection management for youth: responding to the needs of learners Retrieved from http://ebookcentral.proquest.com.ezproxy.csu.edu.au/lib/csuau/detail.action?docID=289075

Johnson, P. (2009). Fundamentals of collection development and management [American Library Association version]. Retrieved from http://ezproxy.csu.edu.au/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=267756&site=ehost-live

SCIS ( 2014) Survey of school library collections. Retrieved from ://www2.curriculum.edu.au/scis/connections/issue_88_2014/articles/school_library_collections_survey_2013.html

Resources for School Librarians () School library promotion through advocacy, special events and bulletin reports. Retrieved from http://www.sldirectory.com/libsf/resf/promote.html

Lawhimsy.com (2015) Word Nerd: Tsundoku. Retrieved from https://lawhimsy.com/2015/10/14/word-nerd-tsundoku/

Macmilllian Dictionary (2027)  https://www.macmillandictionary.com/dictionary/british/tsundoku